Guest Posting: Why even bother?
Guest posting has always had some negative press but as a form of link building it has undeniable effects. It’s one of the current tactics top bloggers use for the rapid …
Five Ways to Use Social Media for Healthcare Marketing
Whether we like it or not, social media has made a big impact on our everyday lives. No longer do we just use social media to talk to friends, we …
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Dofollow vs Nofollow Links: An Ultimate Guide
When it comes to Search Engine Optimisation, words such as dofollow and nofollow are re-occuring. These words can be quite confusing to people who aren’t familiar with HTML or SEO …
Conducting an Effective Consumer Research
Consumer research is important for any marketing team. Getting to know your customer is one of the most crucial tasks that you have. You need to know what makes them …
Email: Essential elements
Email marketing is a form of direct marketing that makes use of electronic mail as a means of reaching an audience via commercial messages. This form of marketing has become …
Marketing Plan: Create, Implement and Evaluate
A marketing plan is a critical component of any business plan. It outlines a marketer’s strategies in the quest for success. A great marketing plan should clearly describe who your …
SEO vs SEM: similarities and differences
SEO stands for “search engine optimization” while SEM stands for “search engine marketing.” Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are …
#Neverforget Offline Marketing tips for 2019
In this article, we’ll explore some offline marketing techniques and strategies that are still relevant in today’s modern business world. No business can survive without marketing and advertising. Marketing makes …
Optimising Your Website for Voice Search
Google voice search is an omnipresent choice for users on the move via their mobile devices. Voice search has made its way into our everyday life and the trends suggest …
A Complete Guide to Conducting an SEO Audit
Have you ever given thought to what you can do to increase your website’s visibility on search engines? If you ever have, you do not have to rack your brains …