Blogging for SEO: Content that ranks
A great relationship with Google helps your business to attract readers and stay ahead of competitors. A blog that ranks high on SERPs has a lot of organic traffic. In …
5 SEO Trends to Rank in 2020
Like all things tech, the world of search engine optimisation (SEO) is never static. The industry is constantly transforming in line with changing market dynamics. This includes search engine algorithm …
On-page SEO tips for 2020
On-page Search Engine Optimisation is the process of manipulating web pages to improve their rank in search engines. The ultimate goal of on-page SEO is to increase traffic to your …
Guest Posting: Why even bother?
Guest posting has always had some negative press but as a form of link building it has undeniable effects. It’s one of the current tactics top bloggers use for the rapid …
Five Ways to Use Social Media for Healthcare Marketing
Whether we like it or not, social media has made a big impact on our everyday lives. No longer do we just use social media to talk to friends, we …
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Dofollow vs Nofollow Links: An Ultimate Guide
When it comes to Search Engine Optimisation, words such as dofollow and nofollow are re-occuring. These words can be quite confusing to people who aren’t familiar with HTML or SEO …
Conducting an Effective Consumer Research
Consumer research is important for any marketing team. Getting to know your customer is one of the most crucial tasks that you have. You need to know what makes them …
Email: Essential elements
Email marketing is a form of direct marketing that makes use of electronic mail as a means of reaching an audience via commercial messages. This form of marketing has become …
Marketing Plan: Create, Implement and Evaluate
A marketing plan is a critical component of any business plan. It outlines a marketer’s strategies in the quest for success. A great marketing plan should clearly describe who your …
SEO vs SEM: similarities and differences
SEO stands for “search engine optimization” while SEM stands for “search engine marketing.” Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are …