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Author: Ibrahim O Kareem

Ibrahim is a digital marketing exec at an agency in the UK. After graduating with a MSc in Advertising and Marketing he git his first job as a link building and after a year in that position he move to his current role. He specialises in link building, SEO, social media, content marketing and outreach.
blog-creating a Marketing plan

Marketing Plan: Create, Implement and Evaluate

Posted By: Ibrahim O Kareem December 4, 2018December 1, 2018

A marketing plan is a critical component of any business plan. It outlines a marketer’s strategies in the quest for success. A great marketing plan should clearly describe who your …

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SEO vs SEM

SEO vs SEM: similarities and differences

Posted By: Ibrahim O Kareem November 20, 2018November 17, 2018

SEO stands for “search engine optimization” while SEM stands for “search engine marketing.” Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are …

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offline marketing tips

#Neverforget Offline Marketing tips for 2019

Posted By: Ibrahim O Kareem November 19, 2018November 17, 2018

In this article, we’ll explore some offline marketing techniques and strategies that are still relevant in today’s modern business world. No business can survive without marketing and advertising. Marketing makes …

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voice search for website

Optimising Your Website for Voice Search

Posted By: Ibrahim O Kareem October 30, 2018October 29, 2018

Google voice search is an omnipresent choice for users on the move via their mobile devices. Voice search has made its way into our everyday life and the trends suggest …

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Conducting seo audit

A Complete Guide to Conducting an SEO Audit

Posted By: Ibrahim O Kareem October 22, 2018October 21, 2018

Have you ever given thought to what you can do to increase your website’s visibility on search engines? If you ever have, you do not have to rack your brains …

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keyword research for SEO

Keyword Research; An Effective Step by Step Guide

Posted By: Ibrahim O Kareem October 15, 2018October 15, 2018

If you run a website and would like to research keywords, there are some best practices that are recommended to help you find the best keyword phrases to use. In …

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seo techniques to improve rankings

SEO Techniques: A Complete Guide

Posted By: Ibrahim O Kareem October 7, 2018October 7, 2018

Search Engine Optimisation refers to the science of making sure that your website comes on top of the search results to attract your target audience. SEO has its own syntax- …

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Marketing automation for businesses

The Value of Marketing Automation to Businesses

Posted By: Ibrahim O Kareem September 30, 2018September 30, 2018

In today’s advanced marketing world, you literally cannot do marketing without marketing automation. Marketing automation is the use of software to help you manage your business communication by using tools …

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Digital Marketing vs traditional

Digital Marketing VS Traditional Marketing

Posted By: Ibrahim O Kareem September 23, 2018

How does digital marketing differ from traditional marketing? Does the difference really matter? Some people find it quite hard to decide on the type of marketing strategy to use. One …

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Machine Learning - how to

Is Machine Learning shaping Digital Marketing?

Posted By: Ibrahim O Kareem September 16, 2018September 16, 2018

Machine Marketing is always evolving. For businesses to fully harness the numerous benefits and opportunities that digital marketing offers them, they need to stay ahead of the curve. This means …

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