SEO vs SEM: similarities and differences
SEO stands for “search engine optimization” while SEM stands for “search engine marketing.” Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are …
#Neverforget Offline Marketing tips for 2019
In this article, we’ll explore some offline marketing techniques and strategies that are still relevant in today’s modern business world. No business can survive without marketing and advertising. Marketing makes …
Optimising Your Website for Voice Search
Google voice search is an omnipresent choice for users on the move via their mobile devices. Voice search has made its way into our everyday life and the trends suggest …
A Complete Guide to Conducting an SEO Audit
Have you ever given thought to what you can do to increase your website’s visibility on search engines? If you ever have, you do not have to rack your brains …
Keyword Research; An Effective Step by Step Guide
If you run a website and would like to research keywords, there are some best practices that are recommended to help you find the best keyword phrases to use. In …
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SEO Techniques: A Complete Guide
Search Engine Optimisation refers to the science of making sure that your website comes on top of the search results to attract your target audience. SEO has its own syntax- …
The Value of Marketing Automation to Businesses
In today’s advanced marketing world, you literally cannot do marketing without marketing automation. Marketing automation is the use of software to help you manage your business communication by using tools …
Digital Marketing VS Traditional Marketing
How does digital marketing differ from traditional marketing? Does the difference really matter? Some people find it quite hard to decide on the type of marketing strategy to use. One …
Is Machine Learning shaping Digital Marketing?
Machine Marketing is always evolving. For businesses to fully harness the numerous benefits and opportunities that digital marketing offers them, they need to stay ahead of the curve. This means …
Is Video the future of Digital Marketing?
Everyone knows how important marketing is for the growth of a business. This is why you will find a whole department dedicated to marketing in any structured organisation. Often times, …