Marketing Plan: Create, Implement and Evaluate
A marketing plan is a critical component of any business plan. It outlines a marketer’s strategies in the quest for success. A great marketing plan should clearly describe who your …
Marketing Small businesses and Start-ups
A marketing plan is a critical component of any business plan. It outlines a marketer’s strategies in the quest for success. A great marketing plan should clearly describe who your …
SEO stands for “search engine optimization” while SEM stands for “search engine marketing.” Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are …
In this article, we’ll explore some offline marketing techniques and strategies that are still relevant in today’s modern business world. No business can survive without marketing and advertising. Marketing makes …
Google voice search is an omnipresent choice for users on the move via their mobile devices. Voice search has made its way into our everyday life and the trends suggest …
Have you ever given thought to what you can do to increase your website’s visibility on search engines? If you ever have, you do not have to rack your brains …
If you run a website and would like to research keywords, there are some best practices that are recommended to help you find the best keyword phrases to use. In …
Read More “Keyword Research; An Effective Step by Step Guide”
Search Engine Optimisation refers to the science of making sure that your website comes on top of the search results to attract your target audience. SEO has its own syntax- …
In today’s advanced marketing world, you literally cannot do marketing without marketing automation. Marketing automation is the use of software to help you manage your business communication by using tools …
How does digital marketing differ from traditional marketing? Does the difference really matter? Some people find it quite hard to decide on the type of marketing strategy to use. One …
Machine Marketing is always evolving. For businesses to fully harness the numerous benefits and opportunities that digital marketing offers them, they need to stay ahead of the curve. This means …