A Complete Guide to Conducting an SEO Audit
Have you ever given thought to what you can do to increase your website’s visibility on search engines? If you ever have, you do not have to rack your brains …
Keyword Research; An Effective Step by Step Guide
If you run a website and would like to research keywords, there are some best practices that are recommended to help you find the best keyword phrases to use. In …
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SEO Techniques: A Complete Guide
Search Engine Optimisation refers to the science of making sure that your website comes on top of the search results to attract your target audience. SEO has its own syntax- …
The Value of Marketing Automation to Businesses
In today’s advanced marketing world, you literally cannot do marketing without marketing automation. Marketing automation is the use of software to help you manage your business communication by using tools …
Digital Marketing VS Traditional Marketing
How does digital marketing differ from traditional marketing? Does the difference really matter? Some people find it quite hard to decide on the type of marketing strategy to use. One …
Is Machine Learning shaping Digital Marketing?
Machine Marketing is always evolving. For businesses to fully harness the numerous benefits and opportunities that digital marketing offers them, they need to stay ahead of the curve. This means …
Is Video the future of Digital Marketing?
Everyone knows how important marketing is for the growth of a business. This is why you will find a whole department dedicated to marketing in any structured organisation. Often times, …
Content Marketing still rules 2018
There are many forms of marketing, but one that seems to have stood the test of time is content marketing. A very popular saying in marketing goes – Content is …
Is AI a must for marketing automation strategy?
AI-bots have taken the marketing automation strategy to a whole new level. AI has helped businesses in engaging with their audience very efficiently. It has also reduced the need for …
SEO Link Building Tips for 2018
If you think link building is the same today as it was a decade ago – you’re mistaken. While some principles remain the same, a lot has changed. Thankfully, you’re …