Marketing Plan: Create, Implement and Evaluate
A marketing plan is a critical component of any business plan. It outlines a marketer’s strategies in the quest for success. A great marketing plan should clearly describe who your …
Marketing Small businesses and Start-ups
A marketing plan is a critical component of any business plan. It outlines a marketer’s strategies in the quest for success. A great marketing plan should clearly describe who your …
In this article, we’ll explore some offline marketing techniques and strategies that are still relevant in today’s modern business world. No business can survive without marketing and advertising. Marketing makes …
Have you ever given thought to what you can do to increase your website’s visibility on search engines? If you ever have, you do not have to rack your brains …
Search Engine Optimisation refers to the science of making sure that your website comes on top of the search results to attract your target audience. SEO has its own syntax- …
In today’s advanced marketing world, you literally cannot do marketing without marketing automation. Marketing automation is the use of software to help you manage your business communication by using tools …
How does digital marketing differ from traditional marketing? Does the difference really matter? Some people find it quite hard to decide on the type of marketing strategy to use. One …
Machine Marketing is always evolving. For businesses to fully harness the numerous benefits and opportunities that digital marketing offers them, they need to stay ahead of the curve. This means …
Everyone knows how important marketing is for the growth of a business. This is why you will find a whole department dedicated to marketing in any structured organisation. Often times, …
There are many forms of marketing, but one that seems to have stood the test of time is content marketing. A very popular saying in marketing goes – Content is …
AI-bots have taken the marketing automation strategy to a whole new level. AI has helped businesses in engaging with their audience very efficiently. It has also reduced the need for …