5 SEO Trends to Rank in 2020

Like all things tech, the world of search engine optimisation (SEO) is never static. The industry is constantly transforming in line with changing market dynamics. This includes search engine algorithm …

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On-page SEO tips for 2020

On-page Search Engine Optimisation is the process of manipulating web pages to improve their rank in search engines. The ultimate goal of on-page SEO is to increase traffic to your …

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SEO vs SEM: similarities and differences

SEO stands for “search engine optimization” while SEM stands for “search engine marketing.” Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are …

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