SEO vs SEM: similarities and differences
SEO stands for “search engine optimization” while SEM stands for “search engine marketing.” Most times, these two phrases are used interchangeably due to their similarities. However, SEO and SEM are …
Optimising Your Website for Voice Search
Google voice search is an omnipresent choice for users on the move via their mobile devices. Voice search has made its way into our everyday life and the trends suggest …
A Complete Guide to Conducting an SEO Audit
Have you ever given thought to what you can do to increase your website’s visibility on search engines? If you ever have, you do not have to rack your brains …
Keyword Research; An Effective Step by Step Guide
If you run a website and would like to research keywords, there are some best practices that are recommended to help you find the best keyword phrases to use. In …
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SEO Techniques: A Complete Guide
Search Engine Optimisation refers to the science of making sure that your website comes on top of the search results to attract your target audience. SEO has its own syntax- …
SEO Link Building Tips for 2018
If you think link building is the same today as it was a decade ago – you’re mistaken. While some principles remain the same, a lot has changed. Thankfully, you’re …
10 Ways to Accelerate Your Online Marketing and Small Business Growth
Many businesses find easier to follow the trend of slow growth over time; however, modern-day entrepreneurs are finding this strategy to be less effective. Today’s world requires results in the …
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7 Easy Ways to Grow Your Social Media Profiles
Social media is a crucial part of digital marketing strategies. According to statistics, there are about 3.1 billion social media users as of 2018. This makes sites like Facebook, Twitter, …
How to create an SEO friendly website
Simply having an attractive website is not enough to get you a lot of traffic. To attract a substantial amount of traffic from search engines such as Google and Bing, …
How To Conduct Keyword Research and Analysis for SEO
Keyword research refers to the process used to find and analyse the search terms that people enter into search engines while looking for information online. Keywords form the foundation of …
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