Blogging for SEO: Content that ranks

A great relationship with Google helps your business to attract readers and stay ahead of competitors. A blog that ranks high on SERPs has a lot of organic traffic.

In fact, 95% of all internet users click results from the first page only. This means that if your blog appears on the second page, you are missing most of your target market.

Ideally, the first page is where you want to be but be wary getting there may not be the easiest. If you’re ready for a journey then keep reading!

The days of writing generic and low-quality content are over as Google is getting smarter, day in day out. It is using more sophisticated algorithms when crawling web pages.

And even users are getting specific with search terms. 

You must use different techniques when creating blog content to meet Google’s requirements and rank in the top places. You don’t want to be found with duplicate content or stale information.

Which tactics should you use? 

Below are some things that you can do to build a great relationship with Google using your blog content.


Use Appropriate Keywords


Doing basic keyword research helps you to find the best keywords to use for your target market.  You will also be able to identify the words and search terms users are using when searching for topics in your niche.

There are numerous keyword research tools that you can use to find the most appropriate keywords. Google keyword planner is one of the free tools that you can use.

Long-tail keywords— phrases with three or more words — are ideal as it takes into account the changes coming with voice search consoles. 

We all know voice search is the future, take action now and when voice search becomes mainstream, you can see your ranking climb for the better!

The best way to use keywords is to identify one focus keyword that you use several times on the blog. Then, create additional related keywords that are a variation of the focus keyword. 

For example:

Focus keyword

  • “using blog content”

Secondary keywords

  • “writing blog content”
  • “quality blog content”
  • “best blog content ”


Using Videos and Images


Visitors spend 2.6X more time on pages with multimedia than without. And 74% of all internet traffic is from online videos.

As they say, “A picture is worth a thousand words” and integrating the right images in your content makes them more appealing. 

A blog post with multimedia content is more shareable on social media and also ranks higher on Google.

Blogs should have a featured image and also images throughout the post. These should be laced with alt text with relevant keywords.

Google has loved images for many years but video has become more and more popular. It’s easy to convey a message to your audience and improve your content game.

Examples of videos that you can create

There are a number of different videos you could create that’ll set your company up for a great relationship with google. These might be tutorials where you show how to use your product or software. 

Vlogs about the day in the life of your company, people love to see behind the scenes! Or video reviews or testimonials from your actual users. Make it easy for people to like your company.

Images you can integrate on your blog

  • Photos.
  • Screenshots.
  • Infographics.
  • Graphics and illustrations.
  • Tables.
  • Wireframes.

Get creative with your image or video content and people may share it. As we all know, Google loves a popular post.


Use Alt text 


Google robotics can’t know the purpose of an image or video on your blog. You need to help them understand what it is and why it helps!

With alternate text (Alt text) you can be able to describe an image or video to Google crawlers.

And with the help of alt text, images and videos can be ranked for the right keywords.

Write detailed alt text describing what the video or image is all about as it also helps to improve user experience.


Create Round up Blogs


One of the top traffic boosters is an expert roundup blog.

A roundup post is a collection of related items such as expert opinions, strategies, tools and much more.

For example, “20 marketers share their best social media campaign”. This post gained traction from the marketers themselves and also from people involved in the marketing world. 

This idea allows people to get involved who will then share with their own network and beyond. Easy shares!

Steps of creating an expert roundup post

  1. Conceptualize a topic.
  2. Find experts.
  3. Contact the experts.
  4. Compile the experts’ opinion and write the round-up post.
  5. Publish and share it widely.


Have a Blog Sharing Strategy


Sharing your blog posts through social media sites is a great way to attract traffic.

But it is not just posting once on different social media timelines. You need an actionable strategy. Create enticing titles that provoke people to want to read more.

What should you do to succeed in social media marketing?

  • Identify the most relevant social networks for your niche.
  • Engage influencers, brands, and people affiliated with your niche.
  • Contribute to social groups to get noticed by other people. 

Remember to be vibrant on social media, answer people’s questions, contribute, and comment on other people’s posts.  And this way you will get other people to notice you. When you share a blog title, those people will be more than eager to check it out.


Publish Quality Content Regularly


Last but not least 

Publishing quality content consistently helps to drive traffic to your blog.

Readers tend to visit the sites where they read new and valuable information every time. 

Therefore, you should establish a unique writing style; provide readers with fresh content that helps to solve their problems. And you will end up ranking higher on Google, driving more traffic and increasing sales.


Wrap Up


A great relationship with Google can lead to higher ranking, more leads, and an increase in sales.  By using the techniques above, you can improve your blog ranking and even push it to the first page of SERPs.

In short, target non-competitive long-tail keywords, incorporate multimedia, venture into round-up posts, and add alt text to videos and images. Then share your blog on social media and blog regularly. All this will help your business to build a great relationship with Google.



Claire Newton is a Marketing Executive at Design Wizard. She’s passionate about creating amazing content and bringing people together. With a recent masters degree in Marketing, Claire is keen to impact the digital world.