10 Reasons Your Cold Email Isn’t Converting

Cold emailing is a great way of generating leads, but if your cold email is not converting, then it is simply worthless. Email is an everlasting service and a more personal medium than the social media in professional terms. Emails can be personalized according to your target audience and it helps you to engage your audience better.

If your cold emails are not converting into leads, you are definitely doing something wrong. Here are top ten reasons due to which your cold emails are not getting the desired response:

  1. Confusing subject lines

The subject needs to relate to the service you are offering, a misleading subject line will definitely kill your conversion rates. Most startup companies do not put any thought into the subject line which is the first thing a prospect see in his email.

The fact of the email depends solely on the subject line. If the subject line is not appealing, the prospect will never open the email. You should always keep your subject line short, real, relevant and personal. You can also try a quick short question as the subject line as it will pique the curiosity of the receiver.

  1. SPAM filters

You are not taking into account the SPAM filters and all your cold emails are directly going to SPAM. More than 86% of the email traffic in the world is spam which makes it even more difficult to send the cold emails.

You must avoid spam trigger words, provide an unsubscribe link, and never use deceptive headers to avoid spam.

  1. Grammatical mistakes

Grammatical and spelling mistakes in your cold emails can be crippling for your sales. Once the send button is clicked, the words in the email are set in stone and there is no going back.

Spelling mistakes often give the impression to the recipient that the sender does not care.

One should always proofread all the emails one is sending at least twice to check typos and grammatical errors. You can use a spell-checker or a free Grammarlyaccount

  1. No personalization

You might be sending the emails with salutation as “Hi” and a standard template to reach a larger audience. But this instils a feeling of distrust in the recipient. The recipient thinks that the company is sending a generic mail to all, so they did not spend time with me, so why should I spend my time on them.

It is important to avoid this mistake otherwise your cold email will sit in the spam folder like others. Your first step should be to know the name of the recipient, mention it in your email once or twice and send your email to the person’s personalized email address.

Adding the name of the recipient gives a personal touch to the email and enhances one-on-one communication.

  1. Showing false friendliness

Using polite and professional language in an email is necessary but being overly affectionate with the prospects, comes as fake and can backfire on you.

One should not create a forced friendship with the receiver as it will raise their suspicions and it will have a negative effect on your sales. You can use tactful flattery or mention a common LinkedIn connection. You should avoid exclamation, keep your tone polite and always send actionable direct messages.

  1. Adding attachments is risky

Adding attachment with your email is never a good idea because it activates the spam filters immediately. Virus scanners look for unsolicited attachments and send them to the Spam folder.

Even if the prospect gets your email, they will not risk opening it, to be on the safer side. Instead of sending attachments, you should add hyperlinks in your email to the specific pages of your website.

  1. Discussing benefits

Most emails tell about the features of the service or products they are selling instead of their use to the prospect. It is important to frame the email properly so that the prospect can understand what you have to offer and how it will benefit him.

The prospects just want to know how you can solve their problems. You need to research the problems your target audience has and suggest their solution through your services in simple language which is easy to understand.

  1. Keep it short and simple

If you are sending long emails telling about all the features of your products and all the services you offer, the prospect will get bored easily and never write back.

You should keep your email nobody, short, simple, direct and mostly under 200 words. You have to get to the point, don’t lose your prospect in pleasantries. Your prospect should know who you are and how you can help him in solving the challenges he is facing. Each and every sentence in your email should serve a purpose.

  1. No two-way communication

If you are using a “no-reply” email, then it becomes one-way communication and kills your chances of getting into a conversation. A two-way communication is very important so that the prospect can reply in case of any query and build a trusting relationship with you. You should always use a business email address for sending out your cold emails to hear back from your prospects.

  1. Giving Up

Many companies do not follow-up after sending a single email to their prospects which is the biggest reason that their cold email does not get converted.

When a prospect receives an email, he may be somewhat interested in your email and opens it but may be busy and thinks of responding later but forgets. Thus, it is important to send follow-up emails to remind them of your previous email.

As per a study, it is seen that follow-ups improve your reply rate by more than 105%. It is advisable to schedule your follow-ups on different time and different day of the week, so as to increase your chances of getting a response.