#Neverforget Offline Marketing tips for 2019

In this article, we’ll explore some offline marketing techniques and strategies that are still relevant in today’s modern business world.

No business can survive without marketing and advertising. Marketing makes your target market aware of the existence of your products/services that solve their needs.

Today’s marketing has seen major changes and advancements thanks to the rise of all things online and digital. This has resulted in the replacement of traditional methods of marketing by more modern marketing methods.

Online marketing gets a lot of attention compared to the offline marketing methods as a way of generating leads and boosting sales. Most entrepreneurs focus on online marketing due to the fact that it’s less expensive and its results can be measured easily.

Offline marketing can be defined as any type of marketing that doesn’t involve the use of the internet. Simply put, offline marketing is marketing that does not use online methods such as social media, blogging, or emails. Examples of offline marketing methods include promotional material that is published and released outside the internet such as billboards, pamphlets, and newspaper ads. In addition to offline marketing methods not needing the internet to reach a wider audience, they also don’t require the internet to gain feedback.

In this article, we’ll explore some offline marketing techniques and strategies that are still relevant in today’s modern business world.

 

Who still uses offline marketing?

 

The arrival of online marketing seemed to be the end for traditional and other “outdated” marketing methods. However, this did not happen as offline marketing is still a fundamental aspect of marketing mixes in many businesses. As a matter of fact, offline marketing techniques still play a leading role in online searches for products and services.

Offline marketing tip

These days, offline marketing methods are integrated into online marketing methods. This can be done by companies of any size. Both large and small companies use offline media channels to create buzz about their products and services.

The companies that utilize offline marketing methods can be categorized into a number of profiles as follows:

  • “Mom and Pop” Companies

These are small establishments in the community that often include barber shops, salons, restaurants, or boutiques. Such businesses can run ads in the local newspaper or send out direct mail to a few of the locals in the neighborhood.

  • Mid-sized and Regional Companies

These businesses have a larger customer base; they often serve people within a metropolitan area. Examples of regional businesses include automotive dealers, grocery stores, and construction companies.

Mid-sized companies advertise and build their credibility using billboards and regional TV/radio commercials.

  • International Companies

These include large companies with recognizable brand names.

Such major corporations maintain a constant presence nationally or internationally by focusing on brand awareness and leveraging high-frequency placement.

 

Benefits of Offline Marketing

 

Online marketing is not the only way to get results even though that is where most businesses focus their marketing efforts. While it’s undeniable that the internet has a huge impact on the way we do business, it’s also important that businesses focus on offline promotions.

Offline marketing strategies are a fundamental aspect of any marketing strategy. Businesses that have been doing offline marketing know that it brings success when done consistently. Offline marketing is a tried and tested method that is still relevant and has the following benefits:

  • Faster Feedback

Offline marketing channels help you to interact with buyers face to face. This way, you get to know, first hand, what aspect of your product they like and what aspect they did not like. When you have this kind of information, you can start working on improving your products immediately.

As compared to offline marketing, online marketing requires that you first find the relevant information, and then use it to do a thorough analysis using complex methods in order to get feedback. This cannot be done in real time.

  • Builds Loyalty

Offline marketing creates relationships that increase customer loyalty. It allows you to establish good relationships with the people in your local area. Your customers will appreciate the efforts that you put into interacting with them at a personal level.

Businesses that appear impersonal or aloof don’t usually get a lot of loyal customers. This means that they ought to focus more on offline marketing and put more effort in zeroing in on the right marketing collaterals that spread the business name.

  • Higher Authenticity Value

People tend not to believe everything that they see or read online. They seem to trust offline channels more even though online media is not entirely misleading.

Offline marketing gives customers content that doesn’t seem to have any credibility issues. It focuses on connecting with the customers at a more personal level which gives an authentic feel to your brand.

 

What Does Offline Marketing Entail?

 

Are you looking for some inspiration? Below is a list of offline strategies that can undertake to boost your business the old-fashion way and significantly increase sales. These strategies have proven effective ways of improving brand awareness even in today’s digital world.

  • Business cards

Business cards are a very handy piece of promotional material that is quite affordable to make.

Make sure that you invest in good business cards for you and your staff. You should also ensure that you always carry them with you; you never know when you’ll be required to share your contact information. Potential customers can always refer to these whenever they need to reach out to you.

Find a reputable designer who will create great business cards that speak for you and your business.

  • Branded merchandise

There are countless opportunities for you to market and boost your business via the delivery of your products/services. Invest in branded merchandise such as t-shirts, diaries, bookmarks, pens, and car stickers. You can give these to your loyal customers and whenever you have promotions.

This is a cost-effective way of spreading the word about your brand when they are out in the community. Customized materials add a dimension of reliability to your business.

  • Billboards

Billboards can either be mobile or static. When it comes to billboards, you ought to think about their strategic placement. If it will be placed on a highway where potential customers will be speeding past fast, make sure that the message isn’t too long.

The billboard should feature a very clear call to action. It should stand out.

  • Banners and posters

These are mostly useful during events; they’re placed next to your stall so that they can attract customers. Posters can also be in the streets in strategic places where they are visible to a lot of people.

  • Leaflets, flyers, booklets, and brochures

These are common amongst smaller businesses due to the fact that they’re quite affordable and flexible. They can be distributed from your place of business or from other places that are frequented by potential customers.

These materials can also be put inside newspapers and magazines that are on sale. The leaflets can include so much information about your business such as its history, values, what you stand for, and the type of services that you offer.

  • Networking and speech engagements

Face-to-face connections help your customers to put a face on the business name. As a result, this builds a deeper sense of loyalty amongst the customers.  

Join groups and clubs that allow you the chance to grow your business network. Make sure that the members of these clubs include prominent leaders in the industry as well as potential customers.

As you network, you increase your chances of meeting people who know other people who are your potential customers. This gives you the advantage of using their names when introducing yourself during a phone call.

  • Vendor trade shows and other local festivals

Trade shows are a great time to showcase your products and services. Even if you cannot afford a booth, you can find another business that deals in compatible products/services to share it with.

Take advantage of trade shows; these will give you the opportunity to be under the same room as your competition. This allows you to study their presentation and marketing materials, giving you an insight into their strategy.

Attending vendor trade shows not only gives entrepreneurs the chance to sell hundreds of products but also the opportunity to meet other professionals in the industry.

  • Direct mail

Direct mail is often referred to as “snail mail” and is an affordable medium of offline marketing. You’d be shocked by the number of people who still prefer the traditional physical mail in this age of emails. Sending out direct mail helps you to stand out from your competitors who only use email marketing.

To add a more personalized touch to your marketing, send coupons, Christmas cards, product samples with a thoughtful message. This shows that your business really cares about your customers.

  • Cold Calls

Phone calls often give instant response whether positive or negative. They are more personal and give you the chance to actually resonate with the potential customer.

Cold calls are a great way of gaining new customers and building relationships with other businesses. When you’re making such calls, make sure that you are mindful of the recipient’s time.

  • Donations and sponsorships

Donating to charity events is a very easy and simple way of participating in a good cause while establishing connections with the general public.

Sponsoring a community event is also a good way to reach the community. You don’t necessarily have to give financial sponsorship; you could offer to give the teams/winners your branded merchandise to use.

Donations and sponsorships do not only spread your name far and wide but also build a positive image that people respect.

  • Guerilla marketing

Guerilla marketing refers to the type of marketing where people are not so sure whether it’s marketing on not. Some examples of offline guerilla marketing include a flash mob of dancers, street art, temporary graffiti, and sidewalk ads.

Make sure that you get permission from the relevant authority before you can go ahead with your marketing plans. Also, ensure that any form of artwork used can be easily removed.

  • Prizes and Customer giveaways

Competitions are a huge part of offline marketing. Leverage on finding radio and TV stations that are looking for free products or services to give to the lucky winners. Provide the free products in exchange for free advertisement by the media houses.

  • Educational Workshops

Educational workshops add value to your potential customers and provide a solution to their challenges using your products and services.

If you organize and hold such an event, give a meaningful speech that leaves a lasting impression. It should entail a clear description that creates a visual representation of your business.

Such workshops are a tremendous marketing opportunity that put you in front of your target audience.

  • Free products/services

A lot of people love free things. Giving away your products for free works best when you are selling more expensive items that people use regularly and you give away lower cost items.

Another way to go about this would be to reward your loyal customers with free gifts. This will encourage them to come back for repeat business.

You could also offer your services to influential individuals for free and ask them to endorse you if they like it.

  • Local newspaper, radio stations, and television

Getting coverage from a local newspaper or magazine is a great way to reach your target audience. Media houses are always looking for interesting stories so you should work on finding a reputable journalist and offering newsworthy information about your business. Locating the right journalist could work magic landing you valuable attention.

 

Conclusion

 

Most people believe that marketing results can only be achieved online. In as much as there are numerous technological advancements happening around us, we shouldn’t forget where it all started- offline!

It’s really impossible to come up with a successful international brand that does not make use of offline marketing to increase brand awareness.