Simply having an attractive website is not enough to get you a lot of traffic.
To attract a substantial amount of traffic from search engines such as Google and Bing, you have to apply certain SEO tactics and follow search engine rules and guidelines. If your website is up to their standards, search engines will rank it higher in their search results pages.
In this article, you’ll learn how to make your website SEO friendly and gain more traffic from search engines.
So keep reading.
Publish Unique, Valuable Content
One of the most vital factors in your website’s SEO is the quality of content you publish. Search engines favour original, informative, authentic and engaging content.
To make your content more interesting and easy to consume, don’t just use text. Instead, make sure your content includes multimedia such as audio, images and video.
Users enjoy rich content, which will make them stay longer on your website. Search engines such as Google consider things like bounce rate and time-on-site.
Make it User-Friendly
A great user experience is important for your website’s SEO. Search engines want to provide their users the best search results. Therefore, they favour websites that satisfy users.
When you provide a great user experience, visitors will enjoy coming to your website and may reward you by sharing your content, bookmarking, linking to your content, making return visits and much more. All these send positive signals to search engines.
Here are some tips to help make your website user-friendly:
- Give visitors exactly what they want
- Make it easy for visitors to understand and navigate your website
- Make sure your website is accessible on all modern internet browsers and mobile devices
- Provide high-quality content
- Ensure your websites loads fast
Make Your Website Visible and Accessible to Search Engines
For your website to rank, you must make it easy for search engines to find and index your content.
Place your most important content in HTML text. It’s easier for search engines to access text content as opposed to non-text content such as Flash, images and Java applets. When you use images on your website, make sure you provide alt texts. Also provide transcripts for video and audio content.
Furthermore, use internal linking to make sure search engines can access all the important pages of your website.
Use Your Keywords Diligently
Search engines consider how keywords are used on a page to help them determine how relevant the page is to a particular search query. So to improve your chances of ranking higher, make sure that the keywords you’re targeting appear in your page titles, text and metadata.
That said, you should avoid keyword stuffing – loading your content and metadata with keywords in an attempt to gain a ranking advantage. This practice used to work in the past but today, keyword stuffing will do more harm than good to your website.
Make Sure Your Website Loads Fast
Just like internet users, Google is obsessed with speed. In 2010, the search giant started using site speed as one of the signals in their search ranking algorithm.
Here are some ways to make your website faster:
- Reduce page redirects
- Leverage browser caching
- Improve server response time
- Use a content distribution network (CDNs)
- Optimize images
This page speed guide by Moz has more information on website speed and SEO.
Optimize Your Website For Mobile
In 2018, Google started rolling out its mobile-first indexing. This means that Google will start using the mobile version of web pages for indexing and ranking.
To ensure your content performs better for users searching on mobile devices, Google encourages you to make it mobile-friendly.
Use HTTPS Encryption
To make sure that the websites people visit from Google are secure, the search engine started using HTTPS as a ranking signal back in 2014. As a result websites with HTTPS have a better chance of ranking on Google’s first page compared to those without.
If your website is not secure, you should start making the switch to HTTPS. Here’s a guide by YoastSEO to help you with this.
Integrate Social Media
There’s a lot of debate online on whether social media has a direct impact on search engine rankings. Still, it’s wise to link social media platforms to your website. This will indirectly support your SEO strategy.
When you integrate social media on your website, visitors will be able to share your content around the web, which will drive traffic, increase your site’s exposure and gain you more followers. This will ultimately send positive signals to search engines and boost your standing with them.
Depending on your industry and niche, find out which social media platforms are popular with your target audience and start with those.