If you are just starting your website or simply starting your blog, then you should be well aware of SEO techniques to increase your rankings on search engine result pages (SERPs).
On-page Search engine optimization refers to all the techniques you can use on your website to increase your ranking like the keywords, meme tags, internal linking, page titles and meta descriptions.
Here are some quick on-page SEO techniques which you can use on your website:
It is found that shorter URLs always have a higher ranking than longer rankings in Google. Your URL should have your keyword and it should be short and precise.
Shorter and keyword rich URL brings better crawling and the position of the keywords also plays a role in SEO. You should always keep all the characters in URL in lowercase only and use hyphens to separate words instead of space. For example, instead of writing www.site.com/26-05-2018/seo/technique/on-page, you should be writing: www.site.com/on-page-seo
You should break your content into sections to make it easy to read for the user. Each section should be given a heading where the tags used are H1, H2, and H3 and so on.
You should give the title page heading a H1 tag because it is used by crawlers to determine the content of your website. Your headline tags will highlight the important sub-headings of your content and will make your article more searchable. It is also advisable not to use too many H1 and H2 tags as Google algorithms will start rejecting it.
The short description you write to explain the content of your post is known as the Meta descriptions. It is the description you see under the post title when you search for something in a search engine.
Your keyword should come at least once in your Meta description. But don’t overdo it. The Meta should be simple to understand and should give the overview of your post in a few lines. Although Google does not search for keywords in the Meta descriptions, other search engines do.
What you see is what you remember. Your images are the source of engagement for the user and the image searches help in driving the users to your website.
Keywords should be used in the image title to keep your post in prime focus. But your images should use a CDN, caching plugin and should be compressed. Large images take time to load which slows down the website, decreasing the Google ranking.
You can use the following website to create engaging visuals:
Your Post Title should be effective
Your post title is the most crucial part of your on-page SEO technique. If your title is attractive and to the point, it will attract more traffic. The higher clicks you get, the higher your ranking goes.
Your page title should always have your keyword and if possible, the keyword should come in the beginning on the title. The characters of the title should be limited to 65- 80 characters. Your main keyword should come in your title positively but not more than once. You might think that if the keyword repeats in your title it will help in your ranking, but it won’t.
Internal linking refers to placing the links to your post in your other posts. In simple words, you need to interlink all your posts together.
This process not only helps in engaging the users for further reading but also increases your visitor length and page view. It increases your rankings considerably as the viewer spends more time on your page and the search engine gets the impression that you are providing extra information that given on the page.
Only link the relevant post and don’t link everything unnecessarily.
Keyword Density in your content
The keyword density is the number of times your keyword is used on the page as compared to the total number of words on the page. Your keyword is like a spice to food, it increases your ranking in the search engines.
You should remember that the keywords should be optimum, if they are too less then the search engine might not pick your page and if the keywords are too high, your website will be blacklisted for keyword spamming.
So, we suggest you keep your keyword in the page title, in the first paragraph of your content and the last paragraph of your content.
Here are some effective free tools to search for the right keywords:
Boost your speed
With the web technology becoming faster by every second, speed has become one of the ranking factors in SEO techniques. The faster your website speed, higher is your ranking. You should also make your website mobile-friendly as 60% of the searches are done via Google.
Compelling and engaging content
Your content is the backbone of your post. If the content is of low-quality or does not solve the purpose of the user, then your audience will not spend time on your page. It is important to write content which engages your target audience.
With the competition so high, it is crucial to create high-quality content. You should build anticipation in the user and yet keep it simple for the user to understand. The content should revolve around the keyword and should serve a purpose.
Social media sharing like Facebook, Twitter, Google+, LinkedIn etc. may not directly increase your ranking but generates eyeballs on your content. The higher number of eyeballs will increase the possibility of reaching a larger audience.
So, you should always place social sharing buttons on your website which can increase your rankings.