Social media is a crucial part of digital marketing strategies. According to statistics, there are about 3.1 billion social media users as of 2018. This makes sites like Facebook, Twitter, LinkedIn, Instagram and Pinterest the places to be for marketers and businesses looking to boost their bottom-line.
But for you to reap maximum benefits from social media, you first need to know what you’re going after and have a strategy in place to help you reach there. You’ll then have to grow your social media presence and give people what they want.
So in this article, we will be showing you some easy ways for any marketer to develop their social media profiles and help their business grow. Keep reading to learn more.
1. Post Valuable Content Consistently
For your social media profiles to grow, you have to post quality, valuable content that highlights your business or website. This will boost your reputation and help attract more customers and money.
When you constantly post valuable content, you’ll get engagement, retweets, likes, shares, followers, and other social media benefits. Neil Patel has outlined some types of social media content that provide great value. These include infographics, interactive content, content that sparks people’s emotions, posts with images and list posts.
2. Use Keywords and Hashtags on Your Profiles
To make yourself more visible in your industry or niche, use the terms that people use to search for information about the services and products you deal with.
Use relevant keywords in your social media profile titles, descriptions, bios and your postings.
Besides, you also want to use tools like hashtags to make yourself discoverable. Hashtags work well on platforms like Instagram and Twitter.
3. Fill All Fields of Your Bios With Engaging Copy
This should actually be one of the first things you do when you start to build your social media presence. If your social media bios are not filled with engaging copy, then you might be losing out on potential followers and fans.
Make sure all fields are filled since leaving a blank field will make you come across as being unprofessional or lazy. So make sure your bios clearly describe who you are and what you have to offer. To encourage people to keep looking at your profile and feed, you should make it fun and engaging.
4. Link to your other social profiles
Most social media platforms provide a field where you can link back to your website. Instead of just dropping in your website and moving on, you can use this to cross-promote your social media profiles.
For example, you can link to your YouTube channel from your Facebook page, add your Twitter account to your LinkedIn, or connect both Twitter and Facebook to your Pinterest account. This is one of the easiest ways to grow your social media profiles.
5. Ask for reviews and endorsements
Endorsements and positive reviews are powerful tools to gain more fans and followers. These earn you social proof since people will always trust what their friends and family recommend.
To get started with this, you can ask some of your friendly clients to leave you positive comments. This works well for LinkedIn endorsements and Facebook. You can also pin positive tweets on Twitter so that anyone visiting your profile can see it.
6. Link to your social media profiles from your website and emails
Like most digital marketers and online professionals, you probably send out emails everyday. So why not leverage this? Add your social media icons in your emails. This will get people curious and they’ll start clicking through to your social media pages.
Besides your emails, you should also include links to your social media profiles on your website. This way, people who visit your website will have an opportunity to connect with you on social media.
7. Interact on your social media accounts often
Social media is all about connecting and interacting with people. So to really grow your social media presence, you need to engage with your audience.
For starters, respond to any social sentiments on your platforms – whether positive or negative. This will show your audience that you’re transparent and that you care about them.
You also want to be proactive with your engagement. Instead of waiting for people to reach out to you, be proactive and engage with everyone that could help your course. Join groups and communities, comment on others’ posts, like/follow relevant profiles and so on.
There you have it. 7 easy ways to grow your social media profiles and gain recognition for your business. Although you might be busy, these social media strategies will not take much of your time once you have a good plan in place.
The most important thing is to develop a social media strategy that aligns with your overall marketing goals and then provide tremendous value on your social profiles consistently.