Social media marketing is one of the best ways to reach a broad audience and generate traffic, leads and sales.
Integrating social media into your overall marketing strategy is a great way to discover new channels and opportunities to increase your revenue.
So in this article, we’ll share with you some helpful social media tips to help with your online marketing efforts. Read on to learn more.
1. Make Sure Your Profiles are Complete and Up to Date
Although people spend so much time on social media, you’d be surprised at how many of them have incomplete profiles.
As a marketer, you simply do not want to be one of them. Having an incomplete and dated social media page will make you look unprofessional and people will quickly lose interest in you. As such, you should fill out all your important social media profiles with up-to-date information.
2. Cross Promote
Cross-promotion is basically a technique whereby you add links from one of your social media accounts to others. This a simple yet powerful way to increase your social media reach.
For example, YouTube allows you to link to your Facebook, Google+ and Twitter profiles. And if you’re on Google+, you can link to as many of your other social media profiles as you want.
3. Measure Your Social Media Marketing Performance
One of the things that make digital marketing so powerful is the ability to track and measure the results of your marketing efforts. Social media is no different.
In order to identify what works and what doesn’t, you need to measure your social media efforts. For starters, you can use a tool like Google Analytics to measure how much traffic your website gets from social media. Besides, Google Analytics can help you see how much of your social media traffic actually results in conversions.
4. Make it Personal
Personalisation is vital for social media success. Developing meaningful relationships with your audience and making your social media marketing campaigns personal is a smart way to attract new followers and keep current ones.
Start by understanding your target audience, which social platforms they use and their individual preferences. Also, find out which type of content works well on what social media platform. This will help you create and publish personalised social media content that addresses the specific needs of your fans and followers.
5. Use Videos
Today, using videos is one of the most powerful social media marketing techniques. Videos are more memorable than most other marketing content. Also, they are a more creative way to showcase your product or service.
Videos perform well on many social platforms including Facebook, Instagram, Twitter, and of course YouTube. When using videos, try and use an attention-grabbing thumbnail since you only have a few seconds to make someone stop scrolling.
6. Stay Active and Be Consistent
Though social media can be tough and time-consuming, you’ll need to be consistent and stay active for the long term. Don’t be like some people who try social media and give up after a few weeks.
To help you maintain consistency and remain relevant, you should commit a specific time each day for your social media efforts. That said, you should not try to do it all on your own. Consider using social media tools to maximise your time.
7. Schedule Posts
Any marketer can benefit from scheduling their social media updates. It saves time, helps you avoid distractions, keeps you visible, adds value to your followers, and it’s great for when you want a break or to go on holiday.
Thanks to social media scheduling tools, you can spend just a few minutes of your time to plan your social updates for weeks or months ahead. That said, make sure you understand your audience and what works for them, only produce valuable content, and remember to always review whatever you schedule.
8. Use Influencers
Nowadays, almost every industry has a social media influencer – users on social media with a substantial audience and who can persuade others.
To extend the reach of your message on social media, consider working with such influencers as part of your marketing strategy. Revive Social have published a helpful guide on how to use social media influencers to gain an advantage over your competitors.
9. Consider Social Media Marketing Advertising
Almost every social media platform out there has the option for paid advertising. If you have the budget, this is something you should consider.
You can get ahead just by spending a little bit of cash to advertise on social media. Just make sure the quality of your content is worth promoting in the first place. It should be engaging and highly attractive to gain a lot of attention.
10. Include Links to your social media on your website and in emails
Although this should be pretty obvious, many people still forget to link to their social media profiles from their websites and emails. Maybe they don’t know that exposing your social media profiles in your emails and on your website is an easy way to grow your social following.
Implementing this should not be that difficult either. There are many helpful social media plugins and widgets out there that you can use on your website. As for email, an application like Wisestamp will help you include your social profiles in your signature.